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Data are becoming very valuable for today's economy and are essential to daily lives of the citizens. The new rules offer a unique opportunity for businesses and the public alike. Businesses, especially the smaller ones, will be able to benefit from the innovation-friendly single set of rules and put their houses in order in terms of personal data to restore consumer's trust and use it as their competitive advantage across the EU. Citizens will be able to benefit from the stronger protection of personal data and gain better control over how the data are handled by the companies.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.