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·More control over personal data for individuals. The Regulation establishes a new right to data portability, allowing citizens to ask a company or an organisation to receive back personal data he/she provided to that company or organisation on the basis of consent or contract; it will also allow for such personal data to be transmitted directly to another company or organisation, when it is technically feasible. Since it allows the direct transmission of personal data from one company or organisation to another, this right will also support the free flow of personal data in the EU, avoid the 'lock-in' of personal data, and encourage competition between companies. Making it easier for citizens to switch between different service providers will encourage the development of new services in the context of the digital single market strategy;

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.