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| 28. | Considering the evolving nature of the understanding of systemic risks to electoral processes, mitigation measures should be tied to rigorous and critical analysis, testing and review of their intended and potentially unintended impact. As such, effective mitigation measures should be based on the best available information and scientific insights. The Commission recommends that providers of VLOPs and VLOSEs pro-actively design, evaluate, and optimise conceptually valid performance metrics for the effectiveness of mitigation measures, for example via A/B testing of feature and design choices. These performance metrics should be analysed as part of providers’ risk management framework and set to measure the success of relevant mitigation measures during a particular election. These metrics should be SMART (specific, measurable, achievable, relevant and time-bound) and they should be both qualitative and quantitative.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.