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| 37. | Pursuant to Article 35(1) of Regulation (EU) 2022/2065, providers of VLOPs and VLOSEs should assess systemic risks in the context of elections, such as those mentioned above, and put in place reasonable, proportionate, and effective mitigation measures tailored to risks related to both the creation and dissemination of generative AI content, depending on the nature of their service. Best practices which may inform the relevant risk mitigation measures may be drawn already now from the AI Act and the AI Pact. Particularly relevant in this context are the obligations envisaged in the AI Act for providers of general-purpose AI models, including generative AI, requirements for labelling of ‘deep fakes’ and for providers of generative AI systems to use technical state-of-the-art solutions to ensure that content created by means of generative AI is marked in a machine-readable format and detectable as such, which will enable its detection by providers of VLOPs and VLOSEs. The Commission recommends that providers of VLOPs and VLOSEs align their policies to the AI Act in advance of its entry into application, in line with the AI Pact.
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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.