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| 68. | Minors are particularly exposed to the persuasive effects of commercial practices and have a right to be protected against economically exploitative practices (68) by online platforms. They are confronted with commercial practices by online platforms, facing diverse, dynamic and personalised persuasive tactics through, for example, advertisement, product placements, the use of in-app currencies, influencer marketing, sponsorship or AI-enhanced nudging (69) (70). This can have a negative effect on minors’ privacy, safety and security when using the services of an online platform.
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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.